Escape the Ordinary – the new issue #007 of our DOWNTOWN magazine is here!


Is it price it? Be sincere, what number of instances have you ever requested your self this query? Or been requested, solely to obtain unsolicited recommendation: Why all the trouble? Be affordable! – Bullshit: Cause is for cowards!

Whereas engaged on this problem, we have been inundated with questions like:

  • Do you actually wish to go to Paris for this? You’re going to an excessive amount of effort!
  • You wish to “fetch” the Mona Lisa from the Louvre on a cargo bike? Neglect it.
  • Why ought to DOWNTOWN readers be all for a London intercourse membership? And a fragrance story definitely isn’t for everybody.
  • Do you actually wish to flip one in every of Germany’s finest furnishings shops on its head for a single shoot? You might simply {photograph} the bike mounts at dwelling or within the workplace…

1 plus 1 needn’t at all times equal 2. Most of life’s calculations don’t work out the identical for everybody. This isn’t a glitch within the matrix, however moderately makes it your accountability to do what appears vital and proper to you. We did simply that – and we couldn’t be extra happy with this motley problem, filled with daring articles that encourage, excite, and encourage.

The most recent DOWNTOWN problem is accessible now in our free journal app. Should you haven’t put in our app but, now’s your likelihood to obtain it at no cost App Retailer (iPhone / iPad) or the Play Retailer (Android smartphones & tablets).

As Charles Eames rightfully stated: “The main points are usually not the main points, they make the design.” In fact, you are able to do all the pieces with the 80/20 rule, however you shouldn’t underestimate the significance of seemingly peripheral issues. Whether or not it’s a form comment, a small gesture, or sincere reward: we by no means understand how a lot that may imply to others. The identical applies to our day by day routines and unconscious behaviours – as a result of they don’t simply outline who we at the moment are, but additionally what we (can) change into. This is applicable equally to the work we produce, and it’s mirrored within the content material of DOWNTOWN Magazine.


DOWNTOWN is now not simply an city bike magazine, however has developed right into a full-blown life-style journal, portraying a life-style that we wish to dwell: filled with journey, selection, curiosity, enthusiasm, and inspiration. DOWNTOWN is right here to get you unstuck out of your day by day routines; {a magazine} for all of the thrilling issues you might expertise.


The title of problem #007 is “Escape the Odd”. Not as a result of the abnormal is unhealthy, however as a result of there may be a lot untapped and unlived potential to be found outdoors. And that doesn’t at all times take large “aha!” moments. Massive adjustments may also happen in silence: the one approach we expertise this world is thru our personal notion. So what occurs after we sharpen our notion, honing it with new concepts and expanded horizons? Subsequently, this problem is full of meals for thought, on a regular basis life from new views, and easily doing the identical factor in another way.

Paris? Paris! Why? As a result of, Paris! Not all the pieces wants a logical rationalization: we merely felt like conducting our large cargo group check in Paris and went via with it. And so we pulled into Paris with 12 cargo bikes in tow, portray the French capital purple for per week. It was an enormous effort, but additionally a ton of enjoyable! And since our night-time go to to the Louvre, we’ve had the Mona Lisa hanging in our workplace… however that’s a distinct story. If you wish to know which is the most effective cargo bike, and which of them to keep away from, then take a look at this in-depth purchaser’s information!


We additionally put two EVs via their paces for this problem: the Volvo EX30 and the ŠKODA ENYAQ iV. We examined one in every of them in wet Hamburg, and the opposite in Paris, with some surprises and disappointments in retailer. Why couldn’t the latter ship? You’ll need to learn the evaluation to seek out out!

What does Tokyo scent like? What about Gdansk, Naples, or Abu Dhabi? Our interview with Gallivant founder Nick Steward delves into the world of perfumes. We talked about prejudices, sexiness, and wonder, in addition to typical errors when shopping for fragrance, and added a beneficial time period to our English vocabulary whereas we have been at it. Not the fragrance carrying sort? Be warned, this story may change that!

Talking of journey, what does it imply to take action? Is it actually simply to fulfill a longing to see unusual locations? Or is it extra about discovering new issues in acquainted environments and on a regular basis life? DT writer Konstantin Arnold requested himself this query, taking us on a really private journey via his adopted hometown of Lisbon.

You don’t have to speak about all the pieces – but it surely’s a good suggestion to speak about intercourse! That’s why we travelled to London to attend one in every of Juliane Mueller and Conor Cregg’s Intercourse Membership lessons. Spoiler: It’s about a lot greater than intercourse, and performs an extremely large function in private growth, making it among the finest investments you can also make in your self. Whether or not you’re single, lovers, or a married couple, and whether or not you’re having a lot of intercourse, little intercourse, or no intercourse in any respect. However learn for your self – we are able to solely advocate it. Particularly for the boys!


It’s not simply our go to to London’s Intercourse Membership that was about transparency and creativity, but additionally our article trying on the music of the longer term, how AI is altering artwork and tradition, and which AI instruments artists are allowed to make use of, and which not. We mentioned the way forward for music with lead singer and producer Rosi from Circuit Minds – a band that doesn’t even exist. Inevitably, we additionally talked about how we outline artwork and actuality once they’re formed by algorithms, and the place to attract the road between the artistic course of and a lie.

Would you moderately have an actual Banksy or your bike hanging on the wall? What do design classics from the likes of Vitra, Knoll, and USM need to do with bikes? And why ought to each trendy condo have at the least one bike as a part of the decor? We hijacked one in every of Germany’s best furnishings shops, organized a few of its costliest furnishings, and drilled holes in each different wall. Have enjoyable with our final information on the best way to correctly hold a motorbike!


Now that you’ve someplace trendy to retailer your bike, you’ll want one thing suitably trendy to journey: My brother Max and pop Manne visited Taiwan and met up with the parents behind bike model Momentum. Learn their report back to learn how individuals dwell city mobility on the opposite facet of the world, and why city bikes nonetheless have a tough time in Taichung, the centre of the worldwide bike business.

Is it price it? It’s not simply others that posed this query whereas we have been producing DOWNTOWN problem #007. We did too, questioning what we acquired ourselves into. Will it prove the best way we hoped? The longer term can’t be predicted – and even much less so can life, particularly should you’re breaking new floor like we did on this problem. However one factor’s for positive: you at all times come away from new experiences smarter than you have been earlier than. Not making an attempt one thing as a result of it may not work out is about as silly as believing that all the pieces in life at all times goes in keeping with plan. Braveness and threat are half and parcel of daring to strive one thing new. It’s the one solution to develop and develop, and that’s exactly what makes it a lot enjoyable!

So what are you ready for? Escape the abnormal, be courageous, and dare to strive one thing new!

These (and plenty of extra) tales are only a few clicks away. When you’ve got already put in our free app, you may obtain the newest DOWNTOWN problem straight there. If not, first set up the app from the App Retailer (iPhone / iPad) or the Play Retailer after which load the newest problem inside the app. Then you may sit again and luxuriate in the brand new problem (excellent with a chilly beer or scrumptious espresso)!

Robin Schmitt,
Editor-in-chief and founding father of DOWNTOWN

Did you get pleasure from this text? If that’s the case, we might be stoked should you resolve to assist us with a month-to-month contribution. By changing into a supporter of E-MOUNTAINBIKE, you’ll assist safe a sustainable future for high-quality biking journalism. Click on right here to study extra.

Phrases: Robin Schmitt Photographs: DOWNTOWN

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